Short assessment
Product usage audit
A one-week reading of the usage records you already keep, naming what they can and cannot tell you about actual use.
- Fee basis
- From 1,200 GEL
- Span
- 5–7 working days
- Where
- Remote reading; note delivered by letter and a call
- Form
- Short assessment
Teams often arrive with a cupboard of charts and a feeling that the cupboard does not answer the question. The usage audit is a short reading of what you already hold. We say, in writing, which questions the records can settle, which they cannot, and what a fuller study would need.
What we look at
The events you record, the names those events were given, the gaps (screens with no trace, traces with no screen), and the way reports are currently cut — by day, by campaign, by a “conversion” that may not match any human act. We also sit a one-hour walkthrough of the product so the records have somewhere to land.
What you receive
A letter of eight to twelve pages and a forty-five-minute call. The letter lists:
- What the present records can honestly support
- Three questions they cannot answer
- The sample we would need for a usage insight study
- Any legal or practical caution about the files you sent (we are not your counsel; we will still refuse a file that identifies people without cause)
Who it helps
A new editor of a digital product who inherited a measurement account. A founder who has been staring at the same weekly chart. A public-service team about to argue for a redesign and wanting to know whether the present traces can carry that argument.
The audit is not a discount study. If the letter says the records are enough for a map, you can commission the map next. If they are not, you will know before you spend a month.