The Batumi desk

Digitalstackcore Analytics began as a side table in a Batumi newsroom, where the digital desk could see visits rise and still not say what readers did after the headline. The charts named volume. They did not name the rooms people entered, the ones they never found, or the silence after a first opening. We kept a paper ledger of those readings until the work outgrew the newsroom and took a floor on Chavchavadze Street.

The craft is closer to a field notebook than to a vendor account. We read traces, we speak with the people who leave them, and we draw. Georgia is a good place for this: many digital products here are still small enough that a week of interviews can reach the actual audience, and Batumi’s mix of municipal services, coastal booking desks, shops, and newsrooms keeps the work concrete.

We do not claim a method invented in a laboratory. We claim patience, a refusal to decorate empty numbers, and a habit of writing findings in the language of the product itself. If a screen is called “the yellow ticket window,” the report will call it that.

How we sit with a client

A study has a named reader and a named drawer. You will know who is writing to you. We prefer fewer meetings and more paper. Mid-study you receive a note, not a performance. At the end you receive a report you can hold, and a briefing with chairs enough for the people who can change the product.

What we will not pretend

We will not pretend that a week of records is a season. We will not flatten a messy product into a single “user.” We will not hang a map that the records cannot support. When the sample is too thin we say so, and we stop.

The office is at Level 10, 57 Chavchavadze Street, Batumi 6000. The telephone is +995 422 555 325. Letters reach info@digitalstackcore.digital.